Gamers are openly encouraged to create user-generated content (UGC), which gives them a chance to express themselves and personalize their gaming experience. GaaS has changed the way players engage in games, from static and fixed experiences to being open-ended, modifiable, with dynamic narratives and constantly updated content. Many aspects of GaaS are designed to make gaming more accessible, offering the convenience of cross-platform playability wherever you are, on whatever device you have.Ģ.
The low-cost and mobile-first approach of GaaS removes barriers for people who otherwise might not have become gamers. GaaS offers three significant benefits for both players and the gaming industry:ġ. Over the years, the model has matured enough to attract and retain gamers not just for the entertainment value, but also for its social benefits. Also known as live-service games, GaaS refers to games that are frequently updated with new content and experiences, often through subscriptions or in-game purchases.
GaaS has become the best avenue for gamers who seek to immerse themselves in virtual worlds. Since they are constantly looking for authentic and unique ways to express themselves and connect with others, games can no longer be close-ended, one-off, fixed experiences. As a 20-plus-year veteran of the gaming industry, she spoke about how Games as a Service (GaaS) has transformed the sector, allowing developers and gamers to break through technological, geographical, and social barriers, all the while digitally connecting with others.īelow is an excerpt from her speech, which has been edited for brevity. Women Impact Tech is a US-based event series that empowers top female leaders and engineers in the industry to make a bigger impact and advance equity in tech. Michelle Liu, CEO of Tencent Games Global, was a keynote speaker at the latest conference in San Francisco on 21 March.
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